Sales Tactics in 2025: The Good, The Bad and The Ugly!

Homebuyers: Watch Out for These Tactics

In a competitive market, some sellers are using flashy tactics to get attention. While creativity isn’t a bad thing, some trends border on misleading.

$1 Listings – This isn’t a dream deal. These are often marketing stunts meant to draw attention, not real asking prices. They typically act as opening bids in an auction-style listing, but many of them have reserve prices that are far higher. If it sounds too good to be true, it probably is.

Ivy League or Celebrity Flexing – Some listings boast about former owners' achievements (like their kids attending Stanford or Harvard). While it might be entertaining, focus on the property’s features—not the seller’s resume.

Off-Market or 'Pocket' Listings – These are homes being marketed privately without being listed in the MLS (Multiple Listing Service). They limit your access to the full market, and some platforms like Zillow have started banning agents who repeatedly use this approach.

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Home Sellers: Go Viral the Right Way

With more homes for sale, getting attention is essential—but deceptive tactics could hurt your credibility. The best results come from visibility, transparency, and great storytelling.

Use short-form video – Instagram Reels, TikToks, and YouTube Shorts help showcase your home with lifestyle footage, staging highlights, and neighborhood insight.

Build a branded listing – Some unique homes even come with their own Instagram handles. While that may not be for everyone, building a narrative around your home helps it stand out.

List on the MLS – Properties listed on the MLS tend to sell for up to $30,000 more than those that aren’t. Public listings give you maximum exposure and reach.

Be ethical and transparent – Buyers are smarter than ever. If you’re honest, clear about your price, and represent your property fairly, you'll attract serious offers faster.