Decoding Affordability — What People Get Wrong About Buying a Home

Whenever interest rates rise, the first thing people say is, “I can’t afford to buy right now.” “Right Now” can turn into a year, 3 years, 5 years or even more  - that’s time you could have used to build equity and financial security for the future. Affordability is a huge concern in Southern Cal

Why Homeownership Still Provides Stability in Uncertain Times

For many families across Southern California and Arizona, the idea of buying a home can feel overwhelming. Interest rates are higher than they were a few years ago, housing affordability is a top concern, and for some, fears connected with Immigration and Customs Enforcement (ICE) create addition

FINALLY – It’s a Buyer’s Market

For years it’s felt like homebuyers were stuck in the middle of a storm: crazy-high competition, bidding wars with investors, sky-high interest rates, and not nearly enough homes to choose from. But here’s the thing—the tide is finally turning.If you’ve been waiting for your chance to step into h